Tourist Motives and Expectations to Panay Bukidnon as a Cultural Tourist Destination

Abstract

This descriptive correlational study aimed to know the level of the tourist motives and expectations and to determine the relationship between the level of tourists’ motives and expectations to Panay Bukidnon as a Cultural Tourist Destination. Conducted from February to May 2023 in the province of Panay, the respondents of the study were the 50 tourists who were visiting the cultural tourist destination, which is the Panay Bukidnon. A purposive sampling method was employed in the collection of data. An adapted and modified questionnaire from Li, C., & Borbon, N. M. D. (2021) in their study entitled " Tourists’ motives, expectation and experience to historical sites in Hunan province. The descriptive statistical tools employed were the mean as descriptive statistics, and Spearman's rho was used to test the significant relationship. The major findings of the study revealed that the respondents as a whole have a very high level of expectation in terms of environment, culture, services, and transportation. However, when categorized, in terms of transportation, their expectation is only high. Moreover, in terms of the level of motives as a whole, it revealed that the tourists are very highly motivated to visit in terms of visit, evaluation, and emotional involvement. Furthermore, there is a significant relationship between the level of expectation and the level of motivation to Panay Bukidnon as a Cultural tourist destination.